Poster No. 3935

St. Moritz
(vintage print ad, mounted; size 24,5 x 34 cm)

Herdeg, Walter, 1935

In Walter Herdeg’s photomontage for St. Moritz, a cheerful woman waxes her skis, watched by the friendly St. Moritz sun. The bright colour scheme is as characteristic as the sun design itself. This motif is the recurring hallmark of Herdeg’s St. Moritz posters and was registered with the Swiss Federal Agency for Intellectual Property, making it one of the earliest applications of corporate identity to a travel destination.

Even in small format, this vintage poster for St. Moritz has a touch of nostalgia.

CHF 1000 / EUR 1000 / USD 1000 and up
(subject to change)

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More details on this poster

Poster No.: 3935
Artist: Herdeg, Walter » Biography
Year: 1935
Company: Verkehrsverein St. Moritz, CH (früher Kurverein St. Moritz)
Printer: no indication
Country: Switzerland
Size: 34 x 24.5 cm / 13.4 x 13.4"
Technology: Print, offset-litho
Condition: A
Good condition. Picture preserved completely. Wrinkles and small tears, if any, restricted to edges.
Category: Tourism & Travel St. Moritz
Style: 1930s style
Keywords: 30s style Engadine Grisons Nostalgical poster skiing snow snow capped mountains St. MORITZ Swiss vintage poster Vintage travel poster Winter in St. Moritz
Price: CHF 1000 / EUR 1000 / USD 1000 and up
(subject to change)

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